Análisis del discurso de la propaganda política ¿Nuestra respuesta será: El resurgir de la Patria? de Luisa Gonzáles en las elecciones

Abstract

The present research aims to analyze the critical discourse of the political propaganda "Our Response Will Be: the Resurgence of the Homeland" by the candidate for the Presidency of the Republic, Luisa González, during the early voting in the 2023 elections that took place after the dissolution of the National Assembly of Ecuador with the Death Crusade decree by President Guillermo Lasso. In an electoral campaign, propaganda through the use of political spots is necessary for politicians to utilize their image, speeches, and perform to generate influence on the electorate. The interpretative paradigm and a qualitative methodology were employed in the current research. To analyze the discourse of candidate Luisa Gonzáles political propaganda, Teun Van Dijk's Discourse Analysis Theory was chosen, specifically focusing on categories such as text, context, action, and ideology. Additionally, this theory assisted in achieving the specific objectives. The results of the discourse analysis confirmed that the image and discourse of candidate Luisa Gonzáles were not central in the political spot, as the image of her leader from the Citizen Revolution, Rafael Correa, overshadowed her during its dissemination. Furthermore, it was verified that in the political proposal of candidate Luisa González, there is continuity with the political project of the Citizen Revolution regarding some theoretical and practical aspects of left-wing progressivism in Latin America.