Las innovaciones tecnológicas de la comunicación y su influencia en la Tauromaquia

Abstract

This article explores the world of bullfighting today, immersed in a complex and diverse environment where defenders of this tradition coexist with critics who question its ethics and cultural relevance. Despite its long history, bullfighting faces remarkable challenges in a global context increasingly oriented towards animal awareness and respect for the rights of living beings. Therefore, this paper addresses the convergence between bullfighting and the dynamics in a constantly changing virtual space, demonstrating how these have been adapted on Facebook and TikTok. This research is based on knowing in the first place, their origins and the different ideologies, passions and lifestyles that these web users demonstrate through digital platforms. Methodologically, this case study has been carried out through a descriptive / comparative qualitative character, so it is handled numerical quantities of these two social networks and digital functions with which each digital platform has, two bullfighting pages are mentioned which are "Toros de mi Pueblo Ecuador" on Facebook and "Entre Tercios" in TikTok, performing a data analysis, the collection of these statistical data was done through tables and graphs such as: pie chart and column chart. As a result, on Facebook, bullfighting finds its space in specialized virtual communities, where followers share images, videos and experiences related to bullfights, while TikTok has revolutionized the bullfighting narrative by presenting a more visual and dynamic format, taking advantage of virality to reach a wider and more diverse audience. In conclusion, it is affirmed that the different bullfighting events in social networks are marked by different dynamics of each network, being Facebook a more traditionalist space, compared to TikTok, where its participants show more prolific interactions, recognizing which are the moments, events and activities that generate a greater reach so that more Web users can discover these pages.