Impacto del uso del marketing digital en el comportamiento de compra del consumidor en el servicio de comida a domicilio del restaurante "Siete Machos", ubicado en la ciudad de Quito en el año 2019 – 2020

Abstract

The Siete Machos restaurant offers Tex - Mex gastronomy, it corresponds to dishes derived from the customs of Mexicans who reside in Texas - United States, the restaurant offers a menu with special dishes, nachos, combos and drinks. It is located in the city of Quito, in the north-central sector near the Military Hospital. The analysis of this case could collect information on the preferences of use of social networks, the type of content that motivates customers; determine the tools that manage to project the characteristics of the business, this because the strategies applied by the business and the preferences and opinions of the clients regarding these issues will be analyzed.