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Diseño de un plan de marketing para el desarrollo de imagen y el posicionamiento de la Asociación de Cañicultores de Pastaza ASOCAP de la ciudad del Puyo
Morales Pastaza, María Fernanda; Villarreal Valencia, Andrés Oswaldo (may-2015) - [Director: Cevallos Moscoso, Gilma Beatriz]
The present research is aimed at the Association of Sugarcane from Pastaza "ASOCAP" which objective is to design a marketing plan that will improve the image and positioning of the association, promoting the marketing of their products and even allowing in a short or medium term to expand in the...