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Propuesta de un modelo de estrategias de marketing deportivo orientado al manejo publicitario en base a estrellas deportivas de basketball en el D.M. de Quito.
Palma Lema, Cristhian Rene (abr-2015) - [Director: Lince Merizalde, Jaime Roberto]
The paper aims to present a model of sports marketing strategies based on the use of sport stars of basketball in advertising on DM Quito, the idea arises because at present the use of figures of this discipline in advertising is not as noticeable as in other branches of sport.
The main objective...