Vilatuña Tutillo, Karen Gabriela; Pérez Guato, Catalina Alejandra (nov-2014) - [Director: Lucero Palacios, Giovanny Mauricio]

The level of market competitiveness requires companies to have the right professional tools, enabling them to improve their processes in decision-making; This is the case in studies of consumer behavior, seeking to understand the information that characterizes the thinking of customers in relation...