Buscar por Director Tapia López, Jesús Eloy
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Medición de la intención de compra con base en un modelo de regresión logística de productos de consumo masivo.
Torres Valverde, Erika Paulina; Padilla Rivadeneira, Grace Stefanía (oct-2013) - [Director: Tapia López, Jesús Eloy]
Due to the constantly market changes as result of the demand of its current and
potential customers and the apparition of new competitors is important to predict the
purchase intent for any kind of business, that is based on this right decisions. That`s
why in this investigation...
Modelo de segmentación socioeconómica usando análisis de componentes principales categóricos con base en el censo de población y vivienda 2010
Espinoza Villagómez, Andrea Cecilia; Guevara Escobar, Pamela Karina (sep-2013) - [Director: Tapia López, Jesús Eloy]
This paper of analysis lists several statistical methods that are used to structure socio-
economic cleavages among them, such terms are the following: classical methods,
methods based on information theory, methods of interdependence, dependence methods
and other ...