Estudio de factibilidad y plan de exportación de la pulpa de mamey congelado hacia el mercado español.

Abstract

The aim of this study is to demonstrate the economic demand and financial feasibility to market Ecuadorian frozen mamey pulp with an attractive cost for new investors in Spain, which was necessary for the analysis of all the features that allow the product to be exported (mamey pulp) is the ideal, so you do not have problems when entering an international market and especially demanding. This is complemented with an analysis of national and international market that allows use and analyze historical data to determine important market variables to determine whether the project is viable or not. Trade agreements that make feasible the importation of products to the Spanish market, as well as trends and preferences of their consumers are also identified. Finally, every project contains a financial assessment to determine whether it is cost effective and above all feasible. The profitability indicators such as NPV, IRR, Breakeven and benefit / cost ratio are the most important words being the key points for conducting and closing analysis. The export plan involves implementing strategies and analysis of variables, defining costs affecting the same, it is determined that sales of frozen mamey pulp resulting in an IRR of 35.42%, which capture the attention an investor who wants to venture into a project of this nature.