Análisis de las Estrategias Financieras de las PYMES del Sector Hotelero de Guayaquil, Año 2021

Abstract

This research analyzes the financial strategies of SMEs in the Guayaquil hotel sector in 2021, which is fulfilled by identifying financial strategies that are applied in the Guayaquil hotel sector, evaluating the current situation of the financial planning process applied to SMEs, and identify the control processes applied in achieving the financial strategies of SMEs in the hotel sector. Documentary and field research. The methodology is based on the deductive and analytical method, information was collected through the qualitative analysis methodology, where the analysis of the financial strategies of the hotel sector in the city of Guayaquil is evidenced. The analysis of the results through the interviews, it was possible to identify the financial strategies that were applied in the hotels, among which the most relevant are considered as price reduction in services and reduction of expenses, with respect to the current situation of the hotel. The financial planning process applied was mostly favorable, obtaining an increase in cash flow, more demand for lodging in the businesses, which helped them continue with the activities. To identify the control processes that were applied after the pandemic, in these businesses the managers or administrators carried out operational work, due to a reduction in personnel that occurred, there was also the need to acquire and use hotel management software to better control of the different areas of hotel companies.