Adecuación para el comercio electrónico de las MIPYMES. Caso de análisis: comercialización de sombreros de paja toquilla en el cantón Cuenca

Abstract

In this article it is oriented towards the study of the traditional industry of the straw toquilla sector in the Basin canton, this topic is based on the need of the artisan sector in the face of the disadvantages of not knowing how to use technological tools such as e-commer social networks, web pages between other platforms, artisans in the sector have this perception because of the disadvantages to large companies that have the ease of handling these tools and can access new markets, this being the biggest disadvantage that a large company can easily access these markets and MIPYMES have less access to them, with this article it can be affirmed that small businesses want to update themselves in order to access new challenges of globalization that present the current market.