Elaboración de un plan estratégico de comunicación para La Fundación C.A. Positivo

Abstract

This article addresses the development of an integral communication plan for the C.a positivo foundation, where structural problems in the areas of communication and institutional organization amongst human, economic and temporary resources are diagnosed. Thus, communication strategies will be generated to improve communication circuits and flows of organization through the application of a planning matrix in order to acknowledge the internal and external reality of the foundation. In regard to these premises, I present the research question: what effects will a communication plan have on the development of projects and processes of the C.a positivo foundation? As a result, it will improve internal communication processes, so that the members of the foundation, its directors, and people who serve as volunteers are able to enhance the institutional service management and support oncology patients and their families. Furthermore, through this communication research, the use of the CAME matrix, and other exploratory tools, the oncology patients of Cotopaxi province, Pujilí city, will have access to better health services; therefore, they will transform their quality of life with the psychological, recreational, legislative, judicial, and economic support of C.a positivo