El estudio de la fanpage de facebook del ejército ecuatoriano. Protestas de octubre (2019).

Abstract

This academic article is the product of an investigation on the publications made by the Official Page of the Ecuadorian Army on Facebook, in the context of the protests that took place in Ecuador in October 2019; moment in which the military personnel had to intervene to maintain the order of the citizenship who protested against the economic measures taken by the government of former president Lenin Moreno. The investigation was carried out from each of the publications on the Ecuadorian Army's Facebook page, from October 3, 2019 to October 17 of the same month and year. This allowed us to know what kind of content is most used in the posts exposed by the administrators of the page. For this purpose, a mixed methodology was applied, combined with the quantitative perspectives that are reflected in the accounting of the reactions, and qualitative through the analysis of the publications. When examining the Facebook page of the Ecuadorian Army, the publications exposed in the context of the protests were broken down into three types: informative, dissuasive and propagandistic; the latter being the most used. It was concluded that the administrators of the page had the main objective of sharing advertising content in favor of the armed forces, leaving aside the informative aspect.