Análisis de las estrategias de comercialización del sector industrial arrocero del Cantón Salitre, año 2020

Abstract

Commercialization has gone from being considered a basic activity that puts the product on the market to becoming a sophisticated process. The importance of rice commercialization in the Ecuador is due to the fact that it is considered one of the main products of the basic food basket and its production becomes indispensable. In the past, it could make a single harvest or up to a harvest and a half, currently it make up to 3 harvests and a half depending on the rice grain to be cultivated, due to the pilador machines with technology. Objective of this work is to analyze the commercialization strategies of the rice industrial sector of Canton Salitre to improve its sales during 2020, year of the arrival pandemic to Ecuador. The methodology used in this study is qualitative, such as the interviews that were carried out with 5 experts in the rice sector of the Canton, also used the survey to the staff of the rice sector with a sample of 54.