Alternativas de reactivación económica post Covid-19 durante el segundo semestre del año 2020 para el sector de comidas rápidas en Guayaquil

Abstract

The fast food sector has been affected by the arrival of the pandemic in the first semester due to the temporary closure of the premises due to the biosecurity measures that were implemented to overcome the health crisis at that time, some premises opted for deliveries to domicile or deliveries, where they innovated and made use of the internet to promote their products such as social networks, among them are Facebook, WhatsApp and Instagram, which are the most used. For the analysis of this article, the descriptive research level was used with a mixed approach, which demonstrated the type of consumer preferences and how to motivate them to increase demand through the qualitative method for interviews and quantitative for surveys.