Estudio de factibilidad para la producción de chocolate orgánico negro y su comercialización en las parroquias de Tumbaco y Cumbayá.

Abstract

The project is focused on demonstrating the feasibility of producing organic dark chocolate and marketing it in the parishes of Tumbaco and Cumbayá, that are within the Metropolitan District of Quito, however, it also seeks to revalue and increase the demand for organic dark chocolate in local and international markets, presenting an innovative product that really shows the quality and commercial effectiveness that can be achieved with the good use of national raw materials. The feasibility study was developed by chapters, in the first, the introduction, troublesome, justification and objectives were carried out, within the second, the theoretical framework that includes the conceptual framework, the theoretical bases and the critical analysis of the methodologies, approaches needed to understand the terminology used in the current project, then in the third, the population, sample and unsatisfied demand were determined, on the other hand, the fourth presents the results of the market study, as well as the demand and supply of the product that want to sell, after this segment, the technical study was carried out where the size, location, organizational culture, legal requirements and initial investment for the start-up of the project were analyzed. In the fifth paragraph, the economic and financial feasibility was established, taking into account that an initial investment of $ 137,320.88 was deemed necessary, which will be financed 72.82% with third parties and 27.18% with own resources. The aforementioned will allow the company to generate an internal rate of return of 49.83% and recover its initial investment in 2 years, 10 months and 28 days.