Narrativas transmedia y crossmedia del meme en el Ecuador. Estudio de caso: fanpage “Rokoto Feo”

Abstract

This academic article is made with the purpose of investigating the meme from different perspectives, the meme is known as a comic image that explicitly exposes social, cultural, political topics and others being widely accepted specifically in the social network Facebook. Due to this reason, an analysis of content it’s been decided in order to understand the composition of the image and the adaptation that meme suffers from the transmedia and the crossmedia narratives. The work in mention takes as a study object the fan page known as “Rokoto Feo”, which is found on the social network Facebook and through it it’s been selected nine memes of different conjuncture to analyze, we also determined its fame based on the reactions( Like, fun, angry, sadness, love) that registers the social network. For this investigation, it’s been elaborated a chart denominated as “Meme’s Analysis” which has specific information of the study object, it’s showed the number of reactions, the comments’ reach and shared level. On this chart it’s reflected the denotative and connotative analysis of the images.