Youtube y la comunicación del siglo XXI

Abstract

Surfing on the new social networks directly involves taking into account YouTube, a worldwide impact network that shows documentaries, short films and video blogs serving as a space for entertainment, teaching and information in a multiplatform system, of which mobile devices are an integral part and a crucial node. This influence of YouTube has been generated due to multiple circumstances such as the growth of new audiences, suspicion towards traditional media and, of course, the development of interaction. This collective work by the Universidad Politécnica Salesiana and CIESPAL proceeds to provide the most debated topics related to YouTube in 11 chapters subdivided into two parts based on the theoretical aspects and the practical vision of the platform, responding to the need to structure the different aspects dealt with by YouTube with the aim of establishing one of the first academic pillars on this video hosting platform.