Implementación de una plataforma e-comerce para materiales de construcción derivados del acero y sus componentes para la empresa Cubiertas del Ecuador Ku-biec S.A.

Abstract

E-commerce is currently growing rapidly worldwide, which is why the world, the regions and even more our country have the great opportunity to grow their businesses, their economy through this new trend of doing business. Cubiertas del Ecuador Ku-biec S.A. is a company that has more than 20 years in the Ecuadorian market focused on the construction sector, this segment currently in Ecuador has not yet been developed in the implementation of platforms for the purchase of materials through the Internet. The trading in Ecuador could use e-commerce as a tool to boost its actions, that is why it has been developed this study to obtain information on the reality of e-commerce in Ecuador, that´s way is purposed a research for both people natural and legal means through a survey that is a method of collecting information from primary sources. This research seeks to measure the degree of knowledge about electronic commerce in customers, determine and understand the causes of non-use of this tool, measure what are the most commonly used articles and / or services through this digital method and the level of risk they would be willing to assume. The tool is a guide to develop the implementation of e-commerce in the company Cubiertas del Ecuador Ku-biec S.A. as an alternative to do direct business between the manufacturer and the final user, considering many aspects such as the comfort, the lack of time and the speed of purchase and sale of construction materials derived from steels and their complements.