Marketing en redes sociales y su incidencia en el consumo de endulzantes naturales en la ciudad de Guayaquil.

Abstract

The present study constitutes a quantitative research aimed at determining the impact of marketing on social networks on the consumption of natural sweeteners in the city of Guayaquil. The investigation constitutes a descriptive study, of experimental design. For its development, the survey technique was applied to 600 people of different ages, gender, marital status and the level of the studio of those who refused 21 for not using social networks and 179 for not consuming natural sweeteners, giving a total of 400 surveyed people. through a systematic sampling. The results show a high presence of the use of social networks, which predisposes consumers to digital marketing strategies. Likewise, a large part that is concerned about its health and optan for consuming products with lesser amount of artificial sweeteners is evident. The studio concluded that social media is an important measure that consumers use to learn about the properties and benefits of consuming natural sweeteners.