Focus, revista digital sobre el estigma hacia los actores que intervienen en la cadena de valor del Cannabis Medicinal en el Ecuador.

Abstract

This research works aims to create a magazine on the stigmatization of medicinal cannabis to inform its readers through different journalistic genres about the processes that take place in Ecuador. The research can answer. What is the stigma of the actors involved in the medicinal cannabis value chain? To understand how it is expressed and generating a visual product to counter this reality. Collecting information through interviews. There is a bibliographic review of texts that talk about stigma, but also about communication and cannabis. In Ecuador, the medical cannabis is already legal after the Organic Reform Law to the Comprehensive Criminal Code (COIP). The last June 21, 2020. Thereby, the sowing or cultivation of plants for the extraction of substances classified as subject to control is decriminalized, exclusively for therapeutic or scientific research purposes or for non-pharmaceutical industrial use. In this way, it is determined that stigmatization began many years ago with policies that have gradually deteriorated the image of medicinal cannabis. It is classifying as a drug and that has subsequently radicalized it in today's society, making its legalization more difficult without taking into account that several people consume it for diseases such as cancer, epilepsy and various syndromes and relieving their pain. For this, it is also necessary to make a differentiation between its components since there is CBD, THC and Hemp, each has a different function, even improving the economy and the quality of life of several countries in which it has been legalized.