Análisis de las estrategias de comunicación del Ministerio de Turismo del Ecuador (periodo 2019 - 2021)

Abstract

The present degree work is focused on the analysis of the communication strategies of the Ministry of Tourism based on its institutional strategic plan, tourism being the third source of non-oil income in the country. One of the fundamental contributions in this research is the analysis and methodological processes applied, welcoming several ideas given by experts, travelers, and among other characters of the utmost importance to contribute to a warm administration, boost tourism at the national level and contribute to sectors that are lacking to be developed tourism ally. The objectives are mainly focused on: to identify the components of the communication strategy of the Ministry of Tourism of Ecuador from the period 2019 to 2021, relate the effects of communication strategies designed by the Ministry of Tourism of Ecuador through the application of methodological instruments. Under the research question that questions How effective are the communication strategies generated by the Ministry of Tourism of Ecuador in its institutional strategic plan for the development of tourism in Ecuador? Tening as a key answer to this question and the research itself, the lack of implementation of communication strategies in the institution, leaving as a result little information and publicity of the tourist areas that the country has, the same that have not generated any tourist campaigns for five years ago according to representatives of Optur National Association of Receptive Tourism Operators of Ecuador) and Captur (Provincial Chamber of Tourism of Pichincha).