Narrativa sonora de spots audiovisuales en la segunda vuelta de la campaña electoral en Ecuador (2017): candidatos LenÍn Moreno y Guillermo Lasso

Abstract

This article analyzes the structure and sound narrative elements of the audiovisual spots of Lenín Moreno and Guillermo Lasso, candidates for the presidency of the Republic of Ecuador, corresponding to the second electoral round, which lasted 20 days, from March 10 to 30, two017. It should be noted that Alianza País (AP) and Movimiento CREO are the main political movements that have been at the forefront in the last elections. The type of scientific research used in this article is qualitative-descriptive, very appropriate in this study, since this scientific method allowed us to describe the structure and narrative elements of audio-visual spots. The categories that were applied in the analysis were defined: the sound elements, the functions, characteristics and content, matrices were elaborated to establish the data for each audiovisual spot. Once the categories for the analysis were defined, the critical audition of the spots was carried out, in which the sound elements that constituted the message in each spot, the functions and the aesthetics were recorded. A total of six audiovisual spots were intentionally selected, which means that for the analysis we worked with three audiovisual spots for each candidate.Forms of dialogue, message content, use of sound elements and pauses with their corresponding functions were compared. Finally, the results were presented from the interpretation and comparison of data from each of the audiovisual spots.)