Proyecto de factibilidad para la creación de una comercializadora de alimento y accesorios para mascotas en la ciudad de Quito

Abstract

This degree work develops “FEASIBILITY PROJECT FOR THE CREATION OF A TRADING COMPANY OF FOOD AND ACCESSORIES FOR PETS IN QUITO´S CITY.” The present degree work is divided into chapters. In the first one we have an introduction of the topic to be developed, identification of the research problem, and the objectives of the project, both general and specific. The following two chapters contain the concepts that will help us to understand the technical language to be used, and the theoretical bases that support this project. We also have the specificity of the population and sample to which the studies will be applied, and the methods for providing information. The next chapter shows us the market study, in this chapter we have relevant information such as customer consumption preferences, current sellers of similar products, market prices and how we are going to get costumers. Into the later chapters we have information about limits of the project, the best place where it will be established, the internal processes that will be handled, the starting investment requirements, and the legal requirements that the project needs. Last chapter shows the feasibility evaluation from an economic point of view, determining the starting investment of USD 35,682.72 which will be contributed by the shareholders' own funds. The feasibility parameters evaluated indicate that the project is viable because it presents positive Net Present Value, favorable cost benefit ratio and recovery of the starting investment in 4 years, 3 months and 20 days.