Análisis del discurso que utiliza la fundación desafío en la campaña déjame decidir

Abstract

According to the INEC 2019 censuses in Ecuador 65 out of 100 are sexually assaulted, through which several institutions appear in order to protect their duties and rights, one of these is the Desafío foundation who creates a campaign in order to decriminalize abortion by rape using different types of discourse that must be analyzed because these have great power in the recipients could even change the ideology of a certain subject. According to Van Dijk, a speech will always have greater credibility in society when it enters a context or event, the foundation makes use ofthis, since its communicational contents are published before or after the marches carried out by feminist groups, in order to achieve greater weight in your speech using different linguistic and verbal forms for a good dialogue. In addition, within the interaction that the actors have, they play with the psychology of the perceiver because it focuses on persuasion through feelings and emotions, giving them a sense of responsibility in the face of the situation, putting women in a role of vulnerability even more in the low-income one, where a social-economic problem is exposed by saying that pregnancy by rape deepens poverty in the country.