Análisis del comportamiento del consumidor de productos Fitness y Deportivos en el Centro Histórico de la ciudad de Quito.

Abstract

On the present article we analyze the behavior of the consumers of the Historic Center of Quito about the acquisition and using of fitness and sport products, focusing specifically in three fitness center, sport shops and types of nutritional eating. During the development of this research it was identified, that in spite that the word fitness translated to Spanish is competence, the consumer associates it to the improvement of the health and physical status through calories controlled diet in nutritive food this is also included the routine to practice any sport. With the aim to analyze the perspective that consumers have they were applied surveys aligned to the posed objective; in then it was gotten as main results that the most of the surveyed are familiarized with the fitness culture and they associate it with the physical activity and also surgical interventions, with the objective of having a better physical appearance and a healthy body, cindering that they consider that nowadays they don’t have a healthy lifestyle for personal limitations from the environment, however it exist the intention to star their process mainly with a healthy eating, acquiring sport products and going to sport centers as gyms