Producción y comercialización de panela como aporte a la economía popular y solidaria de los Cañicultores de la parroquia El Tingo-la esperanza, Cantón Pujilí, provincia de Cotopaxi

Abstract

The economic, social and financial analysis of the panela production and marketing development project as a contribution to the Popular and Solidarity Economy of the sugarcane growers of the El Tingo-La Esperanza parish, Pujilí canton, province of Cotopaxi. Cane growers of the sector can increase their economic income through the efficient management of their sugar cane plantations. Technification in the paneling production and commercialization of the finished product with the endorsement and support of the third sector of the economy, the Popular and Solidarity. Currently, El Tingo growers produce and market the panela in an artisanal and independent way, obtaining reduced economic income. The existence of 101 families that support themselves with the income received by this economic activity was identified. To reduce this situation an association will be formed of farmers. With the introduction of Popular and Solidarity Economy, farmers will expand the market for the commercialization of panela. Based on the market study, 77,457 kilograms of panela are estimated to be produced in the first year of operation at a unit cost of 2.06 per kilogram, generating annual revenues of 185,897.18. The infrastructure investment of the plant amounts to 34,868.49 and the working capital to 12,802.03. The total investment being in 47,670.52; and the financial evaluation the IRR is 77% with a benefit / cost rate of 1.27.