Estrategias educomunicacionales de integración para el barrio Quitumbe

Abstract

The present work is carried out according to the research problem: Through educommunication strategies, can a change of attitude be obtained in people facing the current situation of the Neighborhood? The main issues that affect the Quitumbe neighborhood were addressed as the main “garbage”, communication will be the most important source that will help promote cleanliness in the neighborhood through integration and efficient communication. For the solution of this problem, emphasis is placed on communication and development with the subject of educommunication, being the most important theoretical axes that encompass this line of research, with the main objective of a social change, in the collection and analysis of data, it was managed the mixed approach being the combination of both approaches (qualitative and quantitative), with this two types of research were determined: descriptive where it was possible to detail the reality in which the neighborhood was and the participatory action research implied the inclusion of the inhabitants of the neighborhood, the observation technique and the interview were used in order to have information. After determining the form of investigation, communication strategies were implemented that were implemented with a pilot plan in the neighborhood, this helped with the problem raised posters were used to summon people to the minga and to the talks, the inhabitants of the neighborhood participated and an improvement is denoted in the neighborhood.