Análisis del comportamiento del consumidor de equipos celulares, a través de promociones en Facebook e Instagram, a jóvenes de 25 a 35 años, de la ciudad de Quito, sector La Mariscal

Abstract

The following article has been developed in order to study a consumer’s behavior and the tactics used by companies such as Facebook and Instagram, and companies dedicated to the sale of cellular equipment for young people between 25 and 35 years. Also, to observe the additional benefits that the dissemination of promotional publications to improve their growth. It is important to know the impact and effectiveness that can be achieved, then these two social networks there are a large number of potential consumers. This analysis on consumer’s behavior will not only provide information to existing and future companies, but also to independent people who wish to know about the benefits of these two social networks. The information needed can be collected through interviews with those responsible for these activities, by reports made by the company’s Management Training and questionnaires, both for the responsible for making promotional publications on social networks and for the consumers, and thus analyze their behavior.