Análisis del proceso de legalización del matrimonio civil igualitario en el Ecuador. Estudio de caso: Correa y Troya

Abstract

In recent years mass massive media are the main source to produce and reproduce speeches of all kinds within the social sphere. Television was positioned as a key element for the socialization and dissemination of various media postures. This is an object of permanent study within the communication analysis, to understand both the role of the means, the emitter, the message and the effects on the receiver. The purpose of this work is to analyze the speech of social actors who participated in the media and communicative debate that took place after the approval of equal civil marriage in Ecuador. The purpose is to know which posture had greater reception within citizens in general, evidencing the speech’s characteristics that allowed the social actor to handle a certain type of speech. A series of categories and elements of communication were studied, which will be presented later, in the current context that allows to create a concrete idea of the functioning of the media (especially television) and its position of power within the social structure. This kind of analysis is paramount for the local context, it evidences the shortcomings and stereotypes that are still handled and reproducing in the media from a hegemonic and heteronormistic vision, both in daily life and laws, on topics such as sexual freedom, ideology and gender diversity.