Análisis periodístico sobre el caso NosFaltan3 de la cuenta oficial del diario El Comercio en Facebook.

Abstract

The present article talks about the use of the criteria for evaluating the content of the news as an important tool for the development of news at social media. Through the analysis made during the investigation, it reveals the incomplete use of these elements at El Comercio´s fan page at the Facebook network, in the case of #WeMiss3. Fact that treated the kidnapping and subsequently murder of three journalists from this media. Javier Ortega as journalist, Paúl Rivas as the photographer and Efraín Segarra as driver, who were deprived of their freedom at Mataje, in Esmeraldas province in the borderline whit Colombia, from March 26th until their death on April 13th in 2018. The analysis allows us to observe the journalistic quality where most of the readers get informed from. With access to the internet, the media has created new spaces to distribute information, by changing their traditional channels to digital platforms. The official Facebook account from El Comercio newspaper doesn’t accomplish the elements of Carl Warren, despite the fact that this guide is currently being followed by adapting the elements of the news assessment. The theoretical framework of the article boards the digital press and digital journalism in Ecuador until reaching the spiral of silence theory from Noelle Neuman.