Análisis del proceso de comunicación en la fundación Enseña Ecuador.

Abstract

This investigation is inserted in the Communication and Development research line. The research question asked is: How is the communication process of the “Enseña Ecuador” Foundation? The general objective is to analyze the communication process of the institution. To fulfill this interest, a diagnosis of the communication plan of the “Enseña Ecuador” Foundation is carried out, identifying the shortcomings and obstacles that prevent an adequate organizational culture, reputation and strategy. The application of a questionnaire allows us to know that these problems are related to the possibility of feedback, the use of channels and the general management of the processes. Although the information flows in ascending, descending and vertical way, the dynamics do not have the same intensity among all the hierarchical structures of the institution. “Enseña Ecuador” does not have a plan that promotes strategic communication. The interest groups of the institution do not dominate all the values, pillars and interests of the institution. Therefore, a strategic communication plan is designed to enhance the internal and external communication flows of the organization, generate new communication products and boost the communication channels of the “Enseña Ecuador” Foundation.