Como ha impactado la publicidad no tradicional en el aumento de la emisión de tarjetas de crédito en el Distrito Metropolitano de Quito en los años 2016-2017

Abstract

The present article aims to analyze the advertising used by credit card issuing entities to attract more customers in the years 2016 – 2017. The same that will allow to obtain a deeper knowledge about the use of this tool as it is the publicity, so that the issuing entities can apply it and get the desired target that are the customers. But we will rely only on non – traditional advertising, which will visualize the impact it has and has had for years in order to able to choose a Banking Institution with which we want to work as future clients. The research has been carried out, not only sharing with the different Banking Institutions credit card issuing, but also through a study of the different media, such as books, academic articles, theses and the internet; a greater visión when it comes to making an analysis of the work done.