Estereotipos sobre la mujer dentro de los programas deportivos televisivos de Guayaquil.

Abstract

What until a few decades ago seemed to be incredible in the city of Guayaquil and the world: seeing women presenting sports news on television today has become increasingly frequently. The growing incursion in radio, print and television, media arouses interest in knowing what motivated you to work in this specialty traditionally held by men. However, stereotypes and assumptions have generated negative comments toward them public both male and female same. Therefore, this research questions whether women have the necessary skills for this profession, because to carry out their work are seen in the first instance only as the "pretty face of the program." The experiences and opinions of presenters and journalists of local sports media as well as the criteria that a group of students of the specialty has on this subject, checked with this article if there really stereotypes or sexist patterns that hinder the work of the ladies in this area.