Análisis de la incidencia económica por la aplicación de la resolución 116 del Comex en la importación de cosméticos en la ciudad de Guayaquil durante el primer semestre del año 2014 y propuesta de estrategias para impulsar las ventas en el sector.

Abstract

The Ecuadorian productive matrix change, promoted since the beginning of the second Rafael Correa Delgado´s Government, constituted the main axis to give origin to the 116 COMEX resolution. For this reason the government set new rules and parameters to the import of products such as the presentation of a “Certificate of recognition “ to show the accomplishment of technical regulations, as a part of a previous control on imports for some products like agro – industrial assets, cosmetics, hygiene , cleaning products, plastics chemicals and toys.