Quezada Jimbo, María José (feb-2013) - [Director: Chicaiza Villalba, Raquel Jacqueline]

La orientación de los negocios ha evolucionado con el paso de los años, al principio se preocupaba de asuntos relativos a la producción, la fabricación, y la eficacia, después el objetivo primordial se convirtió en vender lo que producía, y en la actualidad, los negocios se dieron cuenta que los...

Morales Pastaza, María Fernanda; Villarreal Valencia, Andrés Oswaldo (may-2015) - [Director: Cevallos Moscoso, Gilma Beatriz]

The present research is aimed at the Association of Sugarcane from Pastaza "ASOCAP" which objective is to design a marketing plan that will improve the image and positioning of the association, promoting the marketing of their products and even allowing in a short or medium term to expand in the...

Freile Flores, Rodrigo Gustavo (abr-2013) - [Director: Cevallos Moscoso, Gilma Beatriz]

The positioning of a company in a competitive market is part of its nature as a conpany, operating since birth and gives you a place in reference to its direct and indirect competitors, this positioning depends on the operational and financial capacity will be varied, however the company must...

Escalante Ambuludi, Carol Silvana; Vaca Morales, Andrea Patricia (ago-2013) - [Director: Cevallos Moscoso, Gilma Beatriz]

PacifiCard S.A. is an Ecuadorian company founded in 1980, belongs to the Pacific Bank Financial Group and is dedicated to issuing MasterCard and Visa. Currently, it is the second credit card company in Ecuador that puts 8000 cards and has 450,000 active accounts. ...

Coello Duque, Giomar Evelyn (jun-2013) - [Director: Cañizares Zúñiga, Fausto Libni]

The present work aims to make a marketing plan for the product developed by Lisa College microenterprise Browse Ecuador Cia. Ltd. and it will be a guide for other micros companies wishing to conduct similar research. First, we review general information about the company under study in order...

Espinoza Arellano, Jessica Elizabeth; Saavedra Gordón, Jeaqueline Elizabeth (may-2013) - [Director: Molina Córdova, Andrés Ricardo]

The Vitamin's Home Microenterprise was established in Quito since 1999, which imports, markets and distributes natural products with brands like NBTY Puritan's Pride Natural Wealth and the most prestigious brand in the United States, Nature's Bounty. In its product line the one with lower...

Uyana García, Kathia Jessenia (18-feb-2012) - [Director: Logroño Santillán, Marco Antonio]

El Proyecto “Diseño de un plan de marketing para el taller de mecánica especializada de la empresa Auto repuestos Gabasa ubicada en el Norte de la ciudad de Quito”, está orientado a analizar la conveniencia de introducir mejoras en el taller de mecánica, en concordancia con las exigencias cada vez...

Suárez Cabascango, Laura Stefany; Tigre Cuzco, Paola Catherine (ene-2015) - [Director: Molina Córdova, Andrés Ricardo]

This paper titration is designing a marketing plan to promote tourism of the Rural Parish Tocachi as this has variety of natural attractions that can be exploited by tourism, is why it is considered important to deepen the concepts covering the marketing and community tourism. It also highlights...

Martínez Herrera, Johanna Michel; Tipanluisa Novoa, Jeaneth Verónica (jun-2014) - [Director: Molina Córdova, Andrés Ricardo]

Business dynamics currently has influenced the financial company, so high competitiveness has established that institutions such inroads in the field of Marketing, being relegated those that are smaller in size and lack of advice or knowledge, that is the case of Savings and Credit Cooperative...

Villa Ramos, Ana Lucía (ene-2012) - [Director: Molina Córdova, Andrés Ricardo]

Compuequip DOS es una empresa dedicada a los servicios informáticos, lleva 23 años de experiencia en la venta y provisión de Productos y Servicios de Tecnología Informática. Como Xerox System Integrator, HP Preference Partner, Distribuidor Autorizado Empresarial VMware, Centro Autorizado de...

Corral Rodríguez, María Sol; Tabares Morales, María José (may-2015) - [Director: Tipán Brito, Alba de las Mercedes]

This research is made in order to design a marketing plan for the Association of Women of the Parish of Cumbayá, an nonprofit institution dedicated to training entrepreneurs women through social assistance. The goal is to give this organization the opportunity to promote their work, organize its...

Viera Caicedo, Diego Santiago (jul-2013) - [Director: Legarda Sevilla, Mónica Alejandra]

The following marketing plan will ensure that a company dedicated to the marketing of insurance in the Ecuadorian market as Semerca S. A. Producer of Insurance Adviser, can become in a company more recognized than it currently is, still in its most of the time obtaining as competitive results...

Calle Cepeda, Fernanda Patricia; Ortiz Mancheno, Fara Estefanía (may-2015) - [Director: Sandoval Calvachi, Piedad Ofelia]

This thesis aims to establish the correct way of marketing through a marketing plan for children developed by the institute for blind children products "Mariana de Jesus", to determine the short and long term strategies focused on personal growth and the welfare of blind children; identifying the...

Escobar Toapanta, Walter Marcelo (may-2013) - [Director: Aguirre Robles, Narciza Guadalupe]

The main objective of the present work is to design the marketing plan for Grunseg Cia. Ltda. for position its brand in the security market, driving the mix marketing variables and a quality service, increasing its number of clients, with this the company can obtain a better...

Álvarez Castañeda, Daniela Marisol; Gómez Noblecilla, María Eugenia (abr-2013) - [Director: Molina Córdova, Andrés Ricardo]

Sevilla and Martinez C.A., Semaica is a national company that in this new year is looking to operate with a new business under the same line of the construction sector. This is why a big group of ideas were suggested at the committee and each one of them were on evaluation for days during three...

Ochoa Balseca, Wilson Rene (abr-2013) - [Director: Chicaiza Villalba, Raquel Jacqueline]

In Ecuador, Cooperatives are dedicated to providing money to interest more comfortable than the Banks, this precisely by the social objective to pursue. The main objective of these institutions is to give credits to make micro-business and not for consumption, however the operating costs need to...

Campaña Enríquez, Natalia Carolina; Sanaicela Arias, Gladys Nathaly (abr-2014) - [Director: Monteros Barragán, Myriam Isabel]

El deseo de superación y crecimiento es el primer paso para el desarrollo, motivo por el cual las Cooperativas de Ahorro y Crédito sienten la necesidad de contar con un plan de marketiong que sirva de base para iniciar un crecimiento planificado, sostenido y controlado que permita crear en las...

Vinueza Zapata, Jessica Aracely; Torres Guerrero, Luis Cristian (jun-2013) - [Director: Chicaiza Villalba, Raquel Jacqueline]

Designing a marketing plan for the Savings and Credit Cooperative July 23 comes from the need of the institution to promote their products and services to a new cluster of people looking for a solid financial institution in the city of Quito. The cooperative in this...

Salamea Vásquez, Ana Marcela; Uyaguari Buele, Henry Marcelo (ago-2006) - [Director: Espinoza Berrezueta, Paola]

En los últimos años en el Ecuador es evidente el desarrollo del sector financiero en especial de las cooperativas de ahorro y crédito, las cuales se han constituido en una alternativa frente al sistema tradicional que vela por los intereses de un determinado grupo de la población. El apoyo de la...

Coral Vaca, Marco Vinicio; Prado Rivadeneira, Leonardo Andrés (abr-2013) - [Director: Cevallos Moscoso, Gilma Beatriz]

La industria de tarjetas de crédito después de la dolarización ha tenido un crecimiento sostenido en los últimos años acompañados de un incremento en el consumo nacional, por lo cual los medios de pago alternativos al efectivo se han convertido en un factor que colabora en la dinámica de la...