Buscar por Autor Samaniego Marcillo, Mauricio René
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Comercialización y distribución de Helado Americano en la ciudad de Quito por medio de Franquicia
Ocaña Espín, Adriana del Carmen; Samaniego Marcillo, Mauricio René (jun-2008) - [Director: Ruales Moncayo, Carlos Patricio]
The paper deals with distribution and marketing techniques mainly to develop a network of franchises in American Ice Company and its progress in the Ecuador method. From here the company to determine its position in the reference market (Riobamba and Ambato) where its distinction is found in it,...