Buscar por Autor Espín Toala, Wendy Johanna
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Aplicación del Enfoque de la Administración por Objetivos para la Implementación de la Norma ISO 9000 para Potencializar la Comercialización de Seguros de Vida en la empresa EQUIVIDA S.A.
Espín Toala, Wendy Johanna; Silva Osorio, Marcos Alexander (dic-2011) - [Director: Chicaiza Villalba, Raquel Jacqueline]
To determine the viable market that supports this project was necessary to segment potential consumers to determine the target market segmentation variables were geographic, demographic and psychographic; the result could establish a number of surveys needed to draw inferences from mercadológico...