Yépez Navarrete, Katherine Estefanía (dic-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This thesis will address the body language and symbolism of folk dance as a communication tool, based case study group folk dance from the UPS. The study is based on a concept of communication, from the orchestral model, symbolic interactionism and finally the axioms of communication. Taking...

Yépez Landívar, Alondra Carolina (nov-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This project is for the Consortium of Provincial Autonomous Governments of Ecuador, whose business is to represent the GAD's country, strengthening its autonomy, promote decentralization, promoting links with local, national and international actors to strengthen their capacity through the...

Hernandez, Camila (mar-2011) - [Director: Ogaz Arce, Leonardo Gabriel]

El presente trabajo tiene como objetivo demostrar la factibilidad de la puesta en marcha de estrategias comunicacionales por medio de un proceso de planificación y reforzadas por un amplio marco teórico que sostiene la propuesta de incluir en el área de Responsabilidad Social Empresarial de...

Montenegro Guayasamín, Andrea Paola; Vela Viteri, María José (oct-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

Soccer is the ―King of Sports‖ meaning many things to many people and gathering thousands of fans. The business is strengthened by people‘s habit of constantly attending to the games as a result of keeping family traditions. All these factors have taken soccer to a whole new ...

Romero Aguas, Lizbeth Nathaly (oct-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

The research comprises three chapters. In the first the concepts and categories of corporate communication processes, elements, networks and typologies described. In the second chapter of detailed diagnosis of the management of organizational communication. In the third chapter of the research has...

Mancero Niama, Esteban Alexis (sep-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

Within the document was a complete collection and theoretical analysis on three basic axes which have governed this final thesis, the terms to which they are referring is, communication, identity and culture. These three sections of study have been worked...

Bueno Cerda, María Belén (nov-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The main objective of this thesis is to develop policies and communication strategies for the care of the environment, to prevent further increasing environmental problems. This campaign was created "Vivamos en Armonía", which has used the technology, and especially the media to disseminate...

Ogaz Arce, Leonardo Gabriel (jun-2002)

El artículo analiza el “concepto dialéctica” como método, como realidad, como ciencia del movimiento, como multilateralidad de relaciones, como retroalimentación negativa de totalidades o de sistema, etc.; reflexiona acerca de las leyes de la dialéctica y establece relaciones con diferentes...

St Surin, Judith (jun-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The educomunicación is a concrete modal of an education for the communication, that is to say that it inserts to the new technologies and media programs to the classrooms, as an alternative instrument that develops the critical and conscious capacity of the students in the process of their...

Aguirre Carrión, María Belén (may-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This thesis discusses the importance of communication - development in the parish of Cochapamba South to improve the quality of life among the inhabitants of the community. This research shows the needs of this parish, and as the communication - development within are a fundamental part of social...

Moreta Narváez, Nancy Fernanda (sep-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This research was conducted in the community of San Ignacio Toacaso belonging to the parish, located northwest of Canton Latacunga, in the foothills of "The Ilinizas". With regard to San Ignacio is one of 30 communities Toacaso parish. This community consists of 350 inhabitants with 65 families...

Mora Pichucho, Marcela Alexandra (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

The Ecuadorian culture as the basis of current cultural processes set of intangible way the current worldview; however, globalizing communicative practices whose center is the indispensable use of information technology and communication, as reported in the art of transmedia only, have been...

Lincango Moreno, María Raquel (ago-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The increasing development of the city has allowed the dissemination of imaginary, which now have become as individual situations are experienced in public spaces in cities. This research was an exploratory analysis of the social imaginary and places of the Plaza de la Independencia de Quito,...

Bilboa Vivas, María Eugenia; Pillajo Palaquinbay, Henry Xavier (sep-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

This paper shows how through history the media were osesionando in society as political actors with an influential power, both in thinking and acting, will detail what are the first television media in the country the direct and indirect relationship with economic powers, one for Teleamazonas, the...

Cueva Dávila, María Bernarda (may-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This final work will result in a handbook of organizational communication for nonprofit organizations. First of all, the paper is covering the different concepts of communication, from the perspective of Paulo Freire in his Dialogic Action Theory; and Jürgen Habermas in his Theory of Communicative...

Silva Argoti, Alejandra Pamela; Torres Paéz, Andrea Carolina (abr-2013) - [Director: Ogaz Arce, Leonardo Gabriel]

The hurriedly advance of communication, specially the technological area, has become a transcendental phenomenon in a scientifical-technological-educational-communicative revolution, where lies the foundations of the post-industrial society that has been characterized for being a communication of...

Arias Aragón, Mónica Patricia; Maya Tulcanaza, Carla Alexandra (jul-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

Understanding the communication development as a model which facilitates the planning of proposals that contribute to the development of a society, we have seen the need for a communication plan for the Gobierno Parroquial of San José de Minas; with the diagnosis to make we identify what are the...

Zambrano Herrera, Mireya Carolina (abr-2012) - [Director: Ogaz Arce, Leonardo Gabriel]

El objetivo principal de esta tesis es el diseño de un plan de comunicación para el Gobierno Autónomo Descentralizado Municipal de Rumiñahui –GADMUR-, con el fin de que esta institución pública fortalezca la gestión de comunicación y mejore los procesos, servicios y actividades que cumple el...

Lozano Ortiz, Paola Cristina; Torres Arguello, Ana Valeria (ene-2014) - [Director: Ogaz Arce, Leonardo Gabriel]

The following Thesis Project is a communication proposal about the “Strategic Communication Plan for the UPS-Quito Social Communication Career”. It includes a complete theoretic frame, where human communication history, communication concepts, guide lines of the Habermas Communicative Actions...

Salazar Zotaminga, Evelyn Paulina (feb-2015) - [Director: Ogaz Arce, Leonardo Gabriel]

This project is a proposal to create the communication department AMATIC, an organization dedicated to providing education on issues related to electronic, electrical and systems. To do this as a starting point an investigation with theory on organizational communication and processes that develop...